age compression การใช้

• Those in the toy industry even have a name for the phenomenon : " age compression ."
• Manufacturers have also suffered from something that Chris Byrne, an independent toy consultant, describes as " age compression ."
• Toy companies who have felt the effects of age compression have searched for ways to make classic toys appeal to younger children, and the result has been an explosion of electronic toys.
• But girls in the ages of 8 to 12 are seemingly caught in an " age compression " caused by a society that forces children to grow up too fast and a pop culture obsessed with sexuality.
• Gianoukos and other analysts also pointed out that " age compression " _ which the industry defines as the shrinking of the traditional age for toys _ continues to be an increasingly nagging problem for toy makers.
• The result of this trend is a phenomenon called " age compression . " For instance, whereas young girls might once have used pretend makeup, now-thanks to advertising campaigns-they might buy and wear real makeup.
• Eisner's controlling style inhibited efficiency and progress according to some critics, while other industry experts indicated that " age compression " theory led to a decline in the company's target market due to youth copying teenage behavior earlier.
• "Age compression " may be a key phrase in understanding why Mattel wants to buy an educational-software company known for such products as " Where in the World is Carmen Sandiego ? ", and the game " Myst ."
• They thought The Learning Company would help fend off " age compression "-- the phenomenon of youngsters abandoning Mattel's core brands of Barbie and Hot Wheels at ever earlier ages-- by providing Mattel with new ways to hold on to its young customers.
• In part, Lego is suffering from the malaise affecting many of the world's biggest toy makers as they adjust to age compression _ the demand for more sophisticated toys from ever younger children _ and the licensing costs connected with high-risk toys, often linked to books and movies like Harry Potter and Star Wars.